ABOUT US

Happily Serving
NorCal

From the Bay to the Valley, the foothills to the high desert - we’re proud to support designers, dealers, and end users across Northern California and Reno.

NINETEEN

years of experience

EIGHT

brand partners

ONE

grateful team

ABOUT US

A Family-Run
Business

Heartwood Office is a San Francisco–based rep group led by husband-and-wife duo Jason Lauro and Kelsey Giambruno. With two decades of industry experience, they launched Heartwood to make the furniture process easier, more collaborative, and more fun - all while representing brands that are redefining workplace design with a focus on technology and innovation.
Reach Out

ABOUT US

More Than A Rep Group

We don’t just sell furniture - we support the full project. From CET drawings to 2D/3D layouts, our design team turns plans around in 24–48 hours.

Need backup? Call Heartwood. Seriously.
Reach Out

ABOUT US

But We Couldn’t Do It Alone

Jason

Lauro
Principal

Kelsey

Giambruno
Principal

Catherine

Smith
Principal

ABOUT US

Our Feature
In Delve

In February we sat down with Delve to talk shop - from how we got started to why we think rep groups should be more human, more helpful, and a little more fun.
Read The Article
Read The Article

Our New Showroom

From Samples To Happy Hours

Come visit us at 340 Brannan Street in San Francisco. Whether you’re dropping by to browse finishes, host a presentation, or celebrate a project win, our doors are always open.
340 Brannan Street