ABOUT US
Happily Serving
NorCal
From the Bay to the Valley, the foothills to the high desert - we’re proud to support designers, dealers, and end users across Northern California and Reno.
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ABOUT US
A Family-Run
Business
Heartwood Office is a San Francisco–based rep group led by husband-and-wife duo Jason Lauro and Kelsey Giambruno. With two decades of industry experience, they launched Heartwood to make the furniture process easier, more collaborative, and more fun - all while representing brands that are redefining workplace design with a focus on technology and innovation.
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ABOUT US
More Than A Rep Group
We don’t just sell furniture - we support the full project. From CET drawings to 2D/3D layouts, our design team turns plans around in 24–48 hours.
Need backup? Call Heartwood. Seriously.
Need backup? Call Heartwood. Seriously.
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ABOUT US
But We Couldn’t Do It Alone

Jason
Lauro
Principal

Kelsey
Giambruno
Principal

Catherine
Smith
Principal

ABOUT US
Our Feature
In Delve
In February we sat down with Delve to talk shop - from how we got started to why we think rep groups should be more human, more helpful, and a little more fun.
Read The Article
Our New Showroom
From Samples To Happy Hours
Come visit us at 340 Brannan Street in San Francisco. Whether you’re dropping by to browse finishes, host a presentation, or celebrate a project win, our doors are always open.
340 Brannan Street